+ 55 11 5041 9426

More than a business, a solution. This is Joel Ricardo Rodrigues’ proposal for life. From popsicle seller and trucker to urban mobility businessman as Woie founder and CEO, there have been years of learning, challenges, partnerships and success.

Presently working with several projects on mobility and sustainability, he was awarded with many prizes in Brazil in recognition of his success in reaching his major goal, to changing the world, both for him and the people around him.

Woie was founded in 2012, with electric bicycles, bringing a new concept to this niche. Design, autonomy applied technology, and more recently the Inmetro certification have put E-Bike Woie on the top position of the segment in the country.

Woie newest feature is its electronic site, started in 2015 so that more people can experiment a big change in their lives. E-commerce Woie, developed with the most advanced concepts in online store, has as its mission to multiply sustainability language with profitability.

Always in movement. That is how we live, that is how we grow.

Mission: Changing people’s world through the experience of freedom, sustainability and life.

Vision: To be the first change agent in your life for the experience of sustainability.

Values: Simplicity, Transparency, Satisfaction, Respect, and Commitment.


Avenida Governador Ivo Silveira, 360, Sala 07
Rio do Sul – SC – CEP 89163-053

(55 47) 3521-9366


Opening hours:
Mon. – Fri. / 8am. – 6pm.

For more information: www.woie.com.br